You spend ages getting to know yourself and your partner. You figure out what makes the two of you tick and then … you make the commitment to make this work and you get engaged. Then you start thinking “Who are we going to invite to the wedding?” You meet with menu planners, you pick your wedding colours, the right symbol to represent your union, and you look at flowers and invite a bunch of people you know and love (and who love you back) to come help you celebrate.
Then, the day comes, and you throw open the doors to your new life. You’ve set the table, and done your best to fill it with great food that everyone you invite is going to enjoy.
Imagine your surprise, then, when someone you don’t recognize turns to you and says “I really don’t like this appetizer. It’s gross.”
What a buzz-kill.
It turns out that they’re a wedding crasher. They weren’t on the guest list, but somehow or other they showed up anyhow.
That’s the kind of thing that happens when your website and social media content isn’t written for a specific market. You end up with wedding crashers who can totally mess up your wedding party and your plan.
So what went wrong?
How did that wedding crasher get the details about your party and not be on the list?
It’s simple, really. If you’re not careful about the wording you use for your website and social media, you’re going to have a lot of wedding crashers. You’re going to have people show up who weren’t invited to the party. You won’t be happy. They won’t be happy. And that can just ruin your party.
What do you need to do?
You need to spend more time alone with your business and really get to know yourself and it. What makes the two of you such an irresistible thing? What is it that is magical and wonderful about you and your business? Write that down and keep it close!
Now, take a bit of time thinking of what your wedding guests would find most appealing about the two of you. Why would they come to your wedding when so many other weddings, a lot like yours, are happening at the same time? What is special and unique about you and your business? Write that down and keep it close!
Lastly, take the time to pick the words that are going to really reach your guests. If you and your business are all rock and roll, use the words that are going to rock their world. If you’re all lace and flowers, well, then speak to your guests abut lace and flowers.
While some might say that excluding people is bad for business, it really isn’t. Because, if you have to spend time working with people who don’t really get what is at the heart of you and your business, you end up wasting time that’s better spent on people who do “get” you and your business.
If you’re not sure that your website or social media is attracting the right people to your “wedding party,” contact me at firstname.lastname@example.org to schedule a 30 minute social media consult.
For just $47 you and your business will get 30 minutes with Maude Stephany, Your Kick Ass Writing Coach. Together, we’ll look at your "wedding invitation" (website home page and up to 2 social media samples). I’ll provide you with tips to help you tweak your wedding invitation so that you can invite your perfect guest. and stop having wedding crashers. Contact me at email@example.com today!