In my last blog post, you might have been surprised that I was talking about weddings. This is odd because, not only am I not getting married (I’ve been married for more than 14 years to the same awesome guy) I’m not preparing for one for either of my kids. Why weddings, you ask?
The answer is simple: it’s wedding season again. A lot of people are thinking and talking about weddings. So I might as well join the conversation… with a twist.
You know how hard it is to always come up with content for your blog and your social media. Even though I am a writer, I am so busy with my family and school that I often don’t have the time to write multiple blog posts every week so that I have content to share. And then, I remembered an old wedding adage which has inspired me to create what I call my “Perfect Wedding” Social media planner.
You’ve probably heard this phrase before:
Something old, something new, something borrowed something blue…
I’ve created a social media planner based on this idea. Let me explain, you’re going to want to have content that falls into three different categories: old, new, and borrowed.
Something old (O)
Choose something from your previous blog posts or social media sharing that you have done before and share it again. Just because its “old” doesn’t mean it doesn’t apply any more. Hey, last week’s blog post is, technically, “old” but it’s perfectly fine.
Something new (N)
Bring something new to the table on your website. Create new content for your dream client, or create content about a product or service that you already offer that meets a demographic you haven’t hit before. Either way, you’re creating content.
Something borrowed (B)
It’s easy to get burnt out always writing your own content, and you can sometimes feel like you’re writing in a vacuum. Reach out to other bloggers as well as to other people in a similar (not the same) field as you and ask them to write a guest blog for you. Return the favor by sharing one of your posts or articles with their readers. The benefit of doing this is that this increases your reach, as well as theirs. True, not all partnerships like this will be equitable (some people may have larger lists than others) but it will all even out, particularly if you have an agreement to continue doing this long term (once a month perhaps) for six months or more.
If you use a social media delivery system, rotate what you are offering. Don’t just promote ONE old blog post; choose from up to 3 in a one week period that you’re happy with. As soon as the week is up, rotate that blog post into part of your “oldie but goodie” collection so that you can play it again without someone necessarily getting bored with it.
Also, make sure that you switch up the times that you post the different components. I came up with a “schedule” of sorts that you can use for your weekly promotions. Basically, I run at least one O (and up to three), one B and one N blog post per week. I never run more than one of any kind of blog post per day. I rotate what I am posting at different times of the day so that my followers aren't reading the same thing at the same time every day.
I'm trying this out on my blogs. Let me know how it works for you!
The answer is simple: it’s wedding season again. A lot of people are thinking and talking about weddings. So I might as well join the conversation… with a twist.
You know how hard it is to always come up with content for your blog and your social media. Even though I am a writer, I am so busy with my family and school that I often don’t have the time to write multiple blog posts every week so that I have content to share. And then, I remembered an old wedding adage which has inspired me to create what I call my “Perfect Wedding” Social media planner.
You’ve probably heard this phrase before:
Something old, something new, something borrowed something blue…
I’ve created a social media planner based on this idea. Let me explain, you’re going to want to have content that falls into three different categories: old, new, and borrowed.
Something old (O)
Choose something from your previous blog posts or social media sharing that you have done before and share it again. Just because its “old” doesn’t mean it doesn’t apply any more. Hey, last week’s blog post is, technically, “old” but it’s perfectly fine.
Something new (N)
Bring something new to the table on your website. Create new content for your dream client, or create content about a product or service that you already offer that meets a demographic you haven’t hit before. Either way, you’re creating content.
Something borrowed (B)
It’s easy to get burnt out always writing your own content, and you can sometimes feel like you’re writing in a vacuum. Reach out to other bloggers as well as to other people in a similar (not the same) field as you and ask them to write a guest blog for you. Return the favor by sharing one of your posts or articles with their readers. The benefit of doing this is that this increases your reach, as well as theirs. True, not all partnerships like this will be equitable (some people may have larger lists than others) but it will all even out, particularly if you have an agreement to continue doing this long term (once a month perhaps) for six months or more.
If you use a social media delivery system, rotate what you are offering. Don’t just promote ONE old blog post; choose from up to 3 in a one week period that you’re happy with. As soon as the week is up, rotate that blog post into part of your “oldie but goodie” collection so that you can play it again without someone necessarily getting bored with it.
Also, make sure that you switch up the times that you post the different components. I came up with a “schedule” of sorts that you can use for your weekly promotions. Basically, I run at least one O (and up to three), one B and one N blog post per week. I never run more than one of any kind of blog post per day. I rotate what I am posting at different times of the day so that my followers aren't reading the same thing at the same time every day.
I'm trying this out on my blogs. Let me know how it works for you!
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